Maria Betancourt — Social Media Manager & Content Creator

● About me

The face
behind the
brand.

Based in

Dubai, UAE

From

Colombia

Focus

Brand · Content · Community

My name is Maria Paula Betancourt. I'm originally from Colombia, and I've been living in Dubai for over 3 years. During this time, I've worked with industries such as real estate, education, fast food, finance, and forex — learning how to connect brands with people in highly competitive markets.

My approach goes beyond simply "creating content." I focus on building a strategic and consistent digital presence that makes your brand look professional, build trust, and attract real customers.

I analyze, create, and execute content strategies designed to position your brand, strengthen its identity, and turn social media into a tool for growth, sales, and customer loyalty.

Download my CV ↓

◆

Skills

What I bring to the table

Strategic Planning

Developed and executed content calendars aligned with brand goals.

Content Creation

Scripted, shot and edited over 100+ reels and 10+ campaigns.

Shooting Management · Videography · Video Editing

Ran the full production pipeline — from on-set shooting to videography and final edit.

Ad Direction · Ad Creation

Directed and produced paid ad creatives designed to convert.

Community Building

Built and managed a thriving WhatsApp community with 500+ active members, creating stronger connections between brand and audience.

Analytics

Monitored performance metrics to continuously refine and improve strategies.

Talking in Front of Camera

Appeared as the face of multiple content pieces, communicating key messages in a clear, authentic and engaging way.

01

Success Campaign

Win Gold Coins · Valentine's Day

The idea — Win gold coins on Valentine's Day

A giveaway built around the world's most trusted asset.

To leverage Valentine's Day, we launched a social media giveaway where participants had the chance to win a gold coin. To enter, users had to like the post, share it to their Instagram Story, tag Stonefort Securities, follow the account, and comment why they wanted to win.

The choice of a gold coin was intentional — gold is one of the most traded and trusted assets in financial markets, making it highly relevant to our audience while reinforcing Stonefort's association with the trading industry.

The objective

Increase brand visibility across social platforms, expand the audience, and attract potential traders through user-generated engagement and organic sharing.

● I participated in the promo video

Campaign
impact

One Valentine's giveaway — measurable reach, conversation and new traders onboarded.

K+views

total interactions

comments generated

shares

%engagement rate

+new followers

new traders onboarded

02

Trading App Launch

Campaign video · 2 markets

▶

Video · 16:9App launch — Latin America

Campaign impact

+120 downloads in Latin America in the 1st month.

Campaign impact

+370 downloads in the Middle East & Asia in the 1st month.

▶

Video · 16:9App launch — Middle East & Asia

03

E-book Promotion

4 languages · beginner traders

An e-book for beginner traders, translated into four languages.

An e-book for beginner traders was designed and translated into English, Arabic, Spanish and Tagalog. A promotional video for the e-book was recorded and edited to drive downloads across markets.

▶ Click a language to play that version

▶

Video · 9:16E-book promo · English

Campaign results — first 30 days

English · eBooks

Spanish · eBooks

Arabic · eBooks

Tagalog · eBooks

Total downloads —

04

Podcast Production

End-to-end workflow

Directed and managed the complete podcast workflow — from content planning and guest coordination to recording and post-production.

▶

9:16"The moment they start"

▶

9:16"Back to the dopamine"

The idea — We invited traders living in Dubai to share their experiences and insights from the world of trading. Through these episodes published on YouTube, we attracted a diverse audience of aspiring traders and finance enthusiasts, positioning Stonefort Securities as a trusted name in the industry.

▶

Video · 16:9"I remember that I started my life…"

● Check the full episodes on YouTube

▶

The mindset that made him a billionaire · 49:41

▶

From security guard to full-time trader

Hosting a Spanish-language podcast to engage Latin American audiences

▶

Video · 16:9Conversations Beyond The Charts — ES

As the host of a Spanish-language podcast, I interviewed the founder of a cryptocurrency investment company as part of Stonefort's expansion into Latin America — strengthening audience trust and connecting with Spanish-speaking communities.

05

The Face Behind
the Brand

On-camera presenting

▶

9:16"Cuando una moneda sube…"

▶

9:16"Convierte tu volumen"

▶

9:16"Análisis técnico"

▶

9:16"Apalancamiento 1:100"

← Arrastra para ver más

06

AI-Driven Content

Concept · prompt · edit

Gold is knocking on $5,000/oz

▶

VideoWhat if assets attended the Met Gala?

"Faster" — F1 trading

Win Gold — Valentine's

▶

VideoLifestyle — trade anywhere

Silver & the golden bull

▶

VideoDon't wait until the market passes

▶

VideoMi primer año en Dubai

▶

VideoTrade & Win — Halloween

07

Funny Videos

Planning · recording · editing

▶

9:16Tipos de latinos que vienen a Dubái

▶

9:16Tipos de latinos — parte 2

▶

9:161 año en Dubai

▶

9:16Español en Dubai

▶

9:16La respuesta de mis clientes

▶

9:16Open house in Dubai

▶

9:16Start your financial journey

▶

9:16You are not ready for this

08

Re-branding

Grupo de Empleo · Brand identity

A recruitment brand
built to connect.

Led the full visual re-branding for Grupo de Empleo Dubai — a recruitment & labor advisory firm. Defined a cohesive, trustworthy identity: logo system, color palette, typography and usage rules, all documented in a complete brand manual.

Art directionBrand identityBrand guidelines

Ver manual de marca (PDF) ↗

PDF · Brand manualManual de Marca — Grupo de Empleo

Growth Through
Strategic Content

The face
behind the
brand.